Part way through the Lightning Returns: Final Fantasy XIII run, we gain the ability to make Lightning wear a mask. You choose which mask she wears (or doesn't wear). This incentive is a rolling incentive, and any change at the top will cause the runner to change masks during the run.
Midnight Mauve is a dress-style garb obtained for Lightning during the course of the Lightning Returns: Final Fantasy XIII run, that we have the ability to recolor. Choose the color used here.